If you're from Baja California, you probably thought of our beloved Magical Town, surrounded by mountains, blessed with charming weather, and, of course, that freshly baked bread that’s stolen the hearts of countless visitors. But if you haven’t had the chance to explore this part of Baja, it’s very likely the first thing that came to mind was the famous Tecate beer—internationally recognized and cherished across generations.

What if I told you both are connected? Because yes, the iconic Tecate beer was born right here, in the very town that now proudly holds the title of Pueblo Mágico. Did you know that?

The story began decades ago, when Tecate beer was first produced in this corner of Baja California. Its distinctive flavor and authentic character quickly gained popularity, becoming an icon instantly recognized by anyone who loves a good party. Since then, Tecate has been synonymous with great beer… but the passion for brewing and quality didn’t stop there.

Over time, and especially in recent years, a new generation of local brewers emerged, eager to put their own stamp on this tradition. Tecate, a land of bold flavors and overflowing creativity, has become the heart of a small but powerful craft beer scene. That’s how projects like Cosmos Brewing and Lupita Pérez Brewing Co. were born. Though different in origin, they share a common goal: enriching the local beer culture with passion and authenticity.

Cosmos Brewing was born from a deep love for beer and for the identity of Tecate itself. Its founders wanted to offer a product that reflected the transformative moment their community was experiencing, a town on its way to becoming a nationally recognized destination, full of creative energy, innovation, and pride. With that vision, they crafted their first artisanal beer, adding new value to Tecate’s cultural and local experience.

Lupita Pérez Brewing Co., on the other hand, began in very different circumstances. At the height of the COVID-19 pandemic, while the world stood still, this project came to life as an act of faith and resilience. When everything seemed paused, creativity found its way, and hope was bottled in the form of beer. What started as a dream in uncertain times is now a solid proposal, one that has deeply connected with its community through honesty and heart.

So, the next time you hear the word “Tecate”, think beyond a single image. Behind that name is a town with a story, a soul, and a beer culture that continues to evolve without losing its essence. And if you haven’t visited yet, you’re missing out on far more than just a cold drink. You’re missing out on an experience that, like any good craft beer, is best enjoyed slowly, and in good company.