Where each cup narrates our essence

With fertile valleys and a privileged climate, our region concentrates a high percentage of wine at the national level, consolidating itself as the Capital of Mexican Wine. The campaign “The Capital of Mexican Wine” celebrates the tradition, passion and excellence of our winemakers, inviting the world to discover the flavors that define our identity.

Through an audiovisual production that covers the seven wine valleys: Tanamá, La Grulla, San Vicente, Ojos Negros, Santo Tomás, San Jacinto and Valle de Guadalupe, we capture the essence of a rich and diverse wine culture. Each valley brings its unique character, reflected in wines that tell stories of the land and its people.

More than wine, a celebration of life

Wine in Baja California is an expression of our history, culture and dedication. Each bottle is the result of generations of effort and love for the earth. This campaign seeks to share with the world the authenticity and quality of our wines, inviting everyone to be part of this unique sensory experience.

Welcome to Baja California, where wine is more than a drink; it's a celebration of our essence.

We seek to promote wine tourism in the region, highlighting our wine routes and unique experiences, while giving visibility to local winemakers, highlighting their impact on the industry and their commitment to quality. In addition, we want to inspire national and international visitors to explore and enjoy the wine richness of Baja California, thus strengthening our regional identity as the epicenter of Mexican wine and celebrating the tradition and excellence that sets us apart.

United by a passion for wine

This campaign is the result of the collaboration of 29 ambassadors, key figures in the Baja California wine scene. Among them are winemakers, producers and wine lovers who, with their dedication, have raised the name of our region on the world wine map. Each one brings their perspective and experience, enriching the diversity and quality of our wines.

1. Tru Miller - Winemaker
2. Sergio Salgado - Winemaker
3. Javier López - Winemaker
4. José Manuel Fernández - Agronomist
5. Jesús Rivera - Winemaker
6. Oscar Gaona - Winemaker
7. Lulú Martínez - Winemaker
8. Thomas Egli - Winemaker
9. Keiko Nishikawa - Promoter
10. Diana Zamora - Winemaker
11. Mauricio Cantú - Winemaker
12. Cristina Pino - Winemaker
13. Erick Plata - Winemaker
14. Rocio Amador - Promoter
15. Jorge Maciel - Winemaker
16. Daniela D'Acosta - Winemaker
17. Laura Zamora - Winemaker
18. Leonardo Torres - Winemaker
19. Víctor Torres Alegre - Winemaker
20. Yolanda Martínez - Winemaker
21. Laura Emilia Anguiano and Miguel Ávila - Winemakers
22. Gilberto Salinas - Retailer
23. Isabel Ibanez - Winemaker
24. Joaquín Moya - Winemaker
25. María Benítez - Winemaker
26. Víctor Segura - Winemaker
27. Daniel Sánchez - Winemaker
28. Luis Felipe González - Agronomist
29. Lucas D'Acosta - Winemaker

Immerse yourself in our story

To convey the essence of our wine culture, we have created a video that will transport you to the valleys where the magic of Baja California wine is born. You'll learn about the process, the people and the passion behind each bottle.

Immerse yourself in this narrative and discover why Baja California is synonymous with wine excellence.

Come and experience the Mexican Wine Capital in Baja California!

Immerse yourself in our valleys, meet our producers and taste the wines that are conquering palates around the world.